We work with women to identify which

daily habits keep them from losing weight permanently


Unlock the secrets to permanent weight loss

Say hello to the best version of yourself

Our transformative coaching program designed exclusively for women who are tired of the relentless battle with weight loss, cravings, and erratic eating habits. Say goodbye to fad diets and short-lived solutions.

Are you done tearing yourself down with the crappy self-talk and ready to build yourself up?

We understand that real change starts from within, which is why our program focuses on empowering you to cultivate consistent habits for lifelong success.

No more yo-yo dieting or feeling trapped by your cravings. It’s time to reclaim control over your health and happiness.

Under our guidance, you’ll embark on a journey of self-discovery and transformation. From personalized nutrition plans to tailored fitness routines, we provide you with the tools and support you need to thrive.

But it doesn’t stop there.

Our emphasis on mindset ensures that you develop the mental resilience to overcome obstacles and stay committed to your goals.
Join a community of like-minded women who are dedicated to rewriting their stories and embracing a healthier, more fulfilling lifestyle. Don’t let another day pass you by.

Your Coaches

Lisa Balsdon

I was a competitive bodybuilder in my early to mid 20’s, which later on switched over to Adventure Racing that led me into a Career in Health & Fitness. 

At an early age team sports gave me a horrible negative image of myself and trashed my self-esteem and self-confidence which redirected my desire to compete by myself because I felt it was more fun! 

But with the consistent schedule of dieting to prepare, getting lean, and stage ready is where my body dysphoria kicked in damaging my own self-image.

For years my inner critic showed up in people pleasing, needing outward validation and a voice that felt trapped because I felt that I had sacrificed my own dreams and desires. My personal growth started about 10 years ago and I’ve been on my journey of transformation ever since.

With the aid of Coaches, many personal development books, journaling, and deep inner work I pushed myself out of my comfort zone to live the life I truly love and desire. 


Penny Hounsome

I was a competitive athlete for most of my life that started with Ballet and Figure skating and ended with racing Olympic distance triathlons. My whole identity was wrapped up in what my body could do and my self worth was locked into how my body looked. 

Sports gave me many gifts but it was also a way to numb out the emotional pain of my childhood by focusing on outward success.

At a young age I learned to measure my worth with the size of my clothes and to “look the part” on the outside while hiding my trauma on the inside.

My inner critic developed into a loud, angry constant companion and it took many years of opening up, working on releasing & honouring my pain. I started my personal growth with the book, “What do happy people know” to heal my past trauma and I’ve been on a journey of transformation ever since.


A healthy outside starts from the inside.




Contact Us

How can we help?

We love our customers, so feel free to contact us. We will respond within 24 hrs.

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